By combining dynamic pricing opportunities with fact-based decision-making tools, shippers and carriers alike have an incentive to become preferred partners in an ever-changing environment that increasingly relies on technology and transparency. While the system is technology-based, the process incorporates direct communication between shippers or 3PLs and the carrier’s representative. The Intelligent Freight Pricing tool provides monthly feedback and allows for honest, two-way communication. Digitizing everything from shipment attributes and accessorial requirements to delivery times empowers all parties to make fact-based, thoughtful decisions that subsequently improve operational efficiencies in ways that make them quicker, smarter and leaner.